Resort wear · Campaigns

Resort Wear Photoshoot in Florida

Scroll

Resort · Vacation wear · Miami to Palm Beach

A resort wear photoshoot in Florida with Felipe Restrepo is campaign and lookbook photography for resort, cruise and vacation collections, shot on location from Miami to Palm Beach. Linen, white, swim and cover-ups in the light they were designed for. Every project is quoted individually: number of looks, models, locations and usage rights set the price, not a flat rate. Send the brief and you get a proposal the same day.

I have photographed denim and apparel for twenty years. Resort is the same discipline with more sun in it: the fabric has to move, the white has to stay white and the skin has to look like a holiday.

I.

What I shoot for a resort collection

  • Campaign. The hero images for the launch, the homepage and paid ads
  • Lookbook. Every look with a consistent light and mood, for wholesale and press
  • E-commerce. On-model and detail images for the store. See catalog and e-commerce
  • Social. Vertical and square frames cut for Reels and paid social

Selected work · move across, click to open

swipe →

II.

Where resort wear works here

South Florida gives a resort collection its backgrounds without building a set: open sand, pool decks, boats, Art Deco streets, private homes with palms in the yard. I scout for the light first and the postcard second. A white dress needs shade with a bright sky behind it far more than it needs a famous view.

Private properties, hotels and pools have their own rules. Tell me the kind of place you want and I check what is allowed before the date.

III.

When to produce it

October to March is the comfortable season to produce on location here: lower sun, less rain and less heat for the team and the fabric. Whatever the month, the shooting hours are the same. We work the first and the last hours of sun and use open shade in between.

IV.

Models, hair and makeup

Work with your own models or ask me to help find them. Hair and makeup can be added per person and are done by a professional artist before call time; the details are on the hair and makeup page. Your team only has to show up with the collection, steamed.

V.

What the proposal covers

  • Number of looks and shooting days
  • Models, hair and makeup, if you need them
  • Locations and what each one allows
  • Deliverables: campaign, lookbook, e-commerce, social crops
  • Usage rights for the images
  • Delivery date against your launch

VI. — Before you book

4 questions.

How much does a resort wear photoshoot cost?

Brand work is quoted by scope, so there is no flat rate to publish. The price moves with the number of looks, how many models, how many locations, the deliverables and the usage rights. Send the collection, the angles you need and the launch date and you get a proposal the same day.

Where in Florida do you shoot resort wear?

On location from Miami and Miami Beach through Fort Lauderdale and Boca Raton to West Palm Beach and Palm Beach. Beach, pool, boat, street or a private home, depending on the collection. There is no studio fee and no fixed set; the place is chosen for the clothes.

Can you help with models and locations?

Yes. You can bring your own models or ask me to help find them, and I can coordinate hair, makeup and locations so your team arrives to a set that is ready. All of that goes in the proposal as separate lines, so you see what each part costs.

How do we start?

With the brief. Tell me the collection, how many pieces, the angles and formats you need and when it launches. I answer the same day with a proposal. Once dates are agreed, we lock looks, call times and the shot list before anyone travels.

Brands · Resort

Send me the brief.

Collection, number of looks, launch date. Proposal the same day.

Keep looking

Related guides