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West Palm Beach · Wellington · Boca Raton · Miami
Your menu photo is the only thing a hungry customer sees before they order. I shoot it with full production: plates chosen for the food, polished flatware, real surfaces and time for every dish. In my studio or at your restaurant, from Wellington and West Palm Beach to Boca Raton and Miami.
For restaurants, cafés, food trucks and small chains that sell on DoorDash, Uber Eats, Google and Instagram, and want the photo to do the selling. Your kitchen is specific, so the pictures should be: DoorDash and Uber Eats menu photos, Latin restaurant photography, taqueria and taco photography, cocktail bar photography.
I.
On a delivery app your dish is a small square next to twenty other restaurants. Nobody reads the description first. The thumb stops on the photo that looks like food they want right now, or it keeps scrolling.
A flat, greasy or dark photo does not look neutral. It looks like the food. It lowers the number of people who open your listing, the number who add the dish to the cart and, at the end of the month, your sales. The same plate, photographed well, is a different business.
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II.
01
If you don’t upload your own photos, the platform fills the gap. A shopper places a normal order and the food is photographed the way every order leaves your kitchen: in aluminum, plastic or paper, not plated. That photo goes on your menu and stays there, deciding whether people order or scroll past.
02
The app offers to send a photographer. He arrives with two hours and a camera. Everything else is yours: plates, flatware, background, the spot by the window, the food. Out come the service plates, scratched and chipped from the dishwasher, dull forks, a plastic basket with paper, an aluminum tray. None of it photographs well.
03
On shoot day the chef is rarely there. The line cook plates the way he plates at 8 pm on a Friday: fast, oil on the rim, garnish wherever it fell. And the clock wins. Twenty or thirty dishes in two hours is a few minutes per plate. Nobody wipes a rim, moves a shrimp or fixes a highlight. It is not a lack of effort. The math doesn’t work.
III.
01
I bring the plates, bowls and boards, chosen for each dish: matte stoneware for steak, white for color, dark for bright sauces. Nothing scratched, nothing chipped.
02
Forks and knives polished on set. Marble, wood, stone, linen and colored backgrounds that match your brand, so the whole menu reads as one restaurant.
03
Each plate gets its own light, its own angle and a cleanup before the shutter: rims wiped, sauce placed, steam, a fresh garnish. Fewer dishes per hour, and every photo can sell.
04
I build a small set in your dining room before service, or we shoot in my studio when the food travels well. Either way the production is mine. You cook. I do the rest.
IV.
$750
Most requested
$1,350
$2,250
Extra dish $95. Proofs in 24 hours, edited photos 7 days after you choose. Travel included in Palm Beach County and Broward; Miami-Dade adds $150.
V.
01
Ninety minutes at your restaurant or on video. How DoorDash and Uber Eats use photos on your listing, what the secret shopper order looks like and how to avoid it, which dishes to lead with, and how to plate and pack each dish so it arrives looking like the photo. You keep a written checklist for the kitchen. The $350 is credited in full if you book a session within 30 days.
VI.
$650/month
Most requested
$1,250/month
$2,150/month
Three-month minimum, then month to month with 30 days’ notice. Ad spend is not included.
VII.
i.Send the menu, your delivery-app links and the dishes that sell most.
ii.You get a proposal and a shot list within 24 hours.
iii.Shoot day: your kitchen cooks, I plate for camera, style and light every dish.
iv.Proofs in 24 hours. Edited photos 7 days after you choose, named and cropped for each platform.
VIII.
Tell me the restaurant, the city and what you need: a menu shoot, the consult or a monthly plan. The answer comes the same business day.
From the journal
IX.
6 questions.
Nothing is wrong with the photographer. The format is the problem: about two hours, no production, your plates and your background, and twenty or thirty dishes to get through. That is minutes per plate. I bring the production and give each dish its time, so you get fewer dishes per hour and photos that sell.
Both. Most restaurant shoots happen in your dining room before service, so every plate comes out of the kitchen fresh. Packaged food, drinks, bakery and dishes that travel well can go to my studio. Plates, flatware, surfaces and lights come with me either way.
Your kitchen cooks it; ideally the chef plates the first one. I direct the plating for camera and fix what the lens sees: rims, sauce, garnish, height. Every dish is shot fresh, one at a time.
Yes. Delivery apps, your website, Google, social media, printed menus and local ads, for as long as you want. Packaging and resale to third parties are licensed separately.
Three-month minimum, then month to month with 30 days’ notice. Each month starts with a shot list built around what you are pushing: a new dish, a slow day, a season. Ad spend is not included.
Palm Beach County first: Wellington, Royal Palm Beach, West Palm Beach, Palm Beach, Jupiter, Lake Worth Beach, Boynton Beach, Delray Beach and Boca Raton. Also Fort Lauderdale and Broward, and Miami-Dade with a $150 travel fee.
Send the menu and the link to your listing. You get a shot list and a price the same business day.
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