What a swimwear shoot needs on the day
Swimwear is photographed differently from other clothing, and most of the problems appear after the shoot, not during it.
Color changes with the light. A coral or a cobalt photographed at noon looks different from the same fabric photographed an hour after sunrise, so we check the sample against the screen before we move on. For e-commerce, each piece needs a front, a back and a close-up of the fabric or the hardware, and those frames should be shot at the same distance and the same light so a product page looks consistent.
Salt water and sand are the practical part. Bring two copies of each piece if you can, a lint roller, a steamer and a small spray bottle of fresh water for the model’s skin. Wet fabric clings and changes color, which is useful for some campaigns and a problem for others, so decide which you need before the day.
On the beach in Miami and Fort Lauderdale, the first hour after sunrise and the last hour before sunset are quiet, and the sand is not crowded. For the pool and studio options, send the number of pieces and the launch date.